When it comes to creating really great Pinterest boards for your brand, think ‘curation’, not just promotion. Think about pulling together all the things your brand is, along with all the things it loves, does, is inspired by and ways that it’s helpful and human. Pinterest is an incredibly great (and fun!) way to tell your brand story. Here’s our collection of pinboard ideas to get you on your way.
1. Online Catalogues
Use your boards as a catalogue for each of your collections or product groups. Ensure each pin has a useful description, rich with keywords, and the price of the product (including the price in your description will ensure your products appear in ‘Gift’ searches on Pinterest Market Place).
2. Your Brand Inspiration
The things that inspire your brand and informs its personality are a fantastic source of Pinterest inspiration. So many of the stories behind the brands at Life Instyle involve brands being born out of a love of travel, design, art, fashion and colour. Create boards for each of these passions of your business to tell your authentic brand story.
3. How Tos
Do you have content on your blog of how to use your products? Or seen other pictures online of your products put to good use? Pull all this content into one inspiring and useful board.
4. Free Stuff
Do you have downloadables or printables that more people would love to know about? Bring them together on one board and let the re-pinning party commence! Life Instyler Inky Co do a great job of this on their ‘Freebies‘ Pinterest board
5. Top Picks
Do your staff have favourite products from your current range you could build a board around? Give your brand some personality and get your staff involved in telling its story with their top picks.
Tell us if your business is on Pinterest by leaving a comment and link below. We look forward to sharing your handiwork with the Life Instyle community! And visit us on Pinterest at pinterest.com/lifeinstyle