By Jacqui Moore for Greenhouse Interiors
There are so many ways to create simple but effective window and in-store displays, it’s difficult to narrow it down to five (let alone three which was the original brief!). Even then we had to cheat and roll two into one. Here are our favourite, tried and tested, themes.
#1. Colour & Multiples: any item displayed en masse can create a strong statement whether that’s Post It notes, paper cups, balloons or rubber ducks. Add to the wow factor by sticking to a single colour or tonal palette.
Images below: Clockwise from top left, Selfridges rubber duckies; C boutique Paris, paper cup and plastic knives; unknown, pink Post It notes; Anthropologie balloons-as-doggies.
#2. See in 3D. Treat the window or in-store space as a three dimensional playground. Break traditional stereotypes by elevating big items off the floor and hang things from the ceiling.
Images below: left, an unknown Paris boutique; right, ABC Carpet & Home, New York
#3. Paper: There are so many creative things to do with paper and card – whether it’s customising old books, using plain brown cardboard boxes or piling paper bags ceiling high, paper is a sculptural material that serves as a perfect, neutral backdrop to any product. Images below: top, Anthropologie; left, Aesop; right, Stella McCartney.
#4. Nature: A collection of leaves, cones, antlers, moss, shells, feathers, horns and other natural treasures can create a perfect foundation for displaying anything from jewellery, shoes, bags, small collectibles, ceramics, glassware. Masters of the most elegant and luxe visual merchandising, Hermes and Tiffany & Co often fall back on these gifts from mother nature and make it look sophisticated and effortless.
Images below: left, Hermes Paris; right, Tiffany & Co, New York
#5. Utility: Some of life’s most mundane things can create great visual merchandising props. Check out this window from Selfridges in London…. It’s a mass of inflated rubber gloves and painted garden gnomes – it looks kooky and cool at the same time. Meanwhile – over in Paris – Merci, one of the greatest retail concepts in the world, is using dependable old plastic milk crates in bright colours to establish a simple but effective in-store display cum storage area. And getting its second mention in the honour roll, Hermes, has created a stunning window using tradie overalls, a can of paint and a step ladder. It’s genius but it’s something we could all do. The only limit is our imagination.
Images below: left, Hermes; centre, Merci; right, Selfridges