BEHIND THE DESIGN – THE BEACH PEOPLE

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The Beach People. A simple brand name, when spoken or thought of you know exactly what you are getting. High quality, luxurious and on trend beach towels that are a must have item for any human wanting to hit the beach and look fabulous laying in the sun working on the tan. This highly sought after and one of the most Instagrammed beach accessory brands has just launched a new range just as amazing for the bathroom. Think frayed edges and stonewash denim. Today we chat with Vic – one-half of the duo that is The Beach People – about the process of creating new ranges and what is actually involved in creating textile

Today we chat with Vic – one-half of the duo that is The Beach People – about the process of creating new ranges and what is actually involved in creating the textiles they use in heaven.

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Emma and I always feel like we are bursting with ideas for new products. It’s such a bittersweet feeling as good product takes time to produce. Our stonewash bath collection took 18months to develop. The construction of our towels didn’t exist in the market and we knew what we wanted in our heads…kind of… ha! We wanted a Turkish style towel in weight, which was more Japanese in construction and aesthetic but a little more finished. Without giving all our secrets away… we found a factory in Central America that was willing to work with us on what we wanted to create

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The construction that we produced is a light weight, high absorbency, stonewashed towel. I know I am biased but I think they are damn sexy! They look amazing on the wall and feel like heaven to use. Like any artisan products, it comes with challenges. Keeping the consistency in colour with variations in the stone wash and so on.

I visited the factory with some of our team and just fell in love with the culture and the people… oh and the food… plus who doesn’t love tequila in a business meeting at 11 am. Hello!

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While I can’t disclose the name of the town we produce in I can share their story. The town has been making cotton textiles for over 400 years and the factory that we work with have revived an old mill to bring it back into working order, which has had a beautiful flow on effect to the town and it’s people. The people that work in the mill take a real pride in what they produce and we feel like we are working with them.

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For Emma and I producing our bath collection has been a dream come true. Let’s be honest we all get our inspiration from somewhere and any old product developer can take a sample to get copied in a flash, but true originality takes time. Emma and I are proud to bring something brand new to the market working with manufacturers we respect and care for. That’s the dream really isn’t it.

Vic xx

The Beach People - Life Instyle

The Beach People - Life Instyle

The Beach People - Life Instyle

The Beach People - Life Instyle

The Beach People - Life Instyle

The Beach People - Life Instyle

@thebeachpeople

thebeachpeople.com.au

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Life Instyle

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