FEATURED EXHIBITOR: Korango

Feature.Korango

‘Let kids be kids’ is the philosophy of our amazing exhibitor KorangoInvesting in little personalities, characters and individual expression, they create an adorable line of kids clothing which children can get truly inspired by. 

What path bought you to Life Instyle?

David & John De La Fontaine worked within their Father’s business ‘Kaboosh’ for 11 years in design, manufacture, sales and distribution of children’s clothing. With this hard earned experience David & John alongside a great team have stepped aside to venture out on their own to create Korango.

 A typical day at work involves…

Our motto is ‘Let kids be kids’, in essence of this we run all aspects of our business with this in mind and always approach tasks with our full attention and energy. We have skilled people in different roles of the business:

David De La Fontaine – Manufacture & Sales, John De La Fontaine – Design & Sales, Lili McCarthy – Administration & Marketing, William Harris – South African Director, Brand Creation & Guidance, Lauren Houck – South African Manager, Nick McPhillips – Accounting, Katherine Rattray & Kerry Divine – Marketing Creation, Peter & Anna Jacobi – New Zealand distributor

My style is best described as…

Korango is continually growing in our knowledge and understanding of children’s needs and in the evolution of our product. We want to give children clothing that they will not just ‘wear’, but will love. Thus, we will only provide children with lovingly-made, beautifully detailed, durable and quality garments, fit for little individuals. We see kids as characters. From the curious little ones who find interest in the most unlikely corners, to the little adventurer at the bottom of the garden, to the quiet thinker, we tailor clothes to little individuals. We clothe curious, we clothe charming; we clothe all sorts, and we look forward to clothing more and more as we grow alongside them. The brand believes in children being little individuals with characters of their own, and not just mini grown-ups. Korango is adventurous and pioneering, brave and approachable, just like kids.

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I live my Life Instyle by…

Being happy, active and always looking forward.

Favourite piece of advice…

If you put your mind to it, anything is possible.

If I wasn’t doing this I’d probably… 

Spending time with my family, travelling, and/or socializing with friends.

Brands I admire include…

Louis Vuitton, Chanel, Hugo Boss and Rolex.

My workspace is…

Exciting! Our desks look disorganised but our work output is immaculate.

I get my best business ideas by…

Talking to our valuable customers, studying what has worked and what hasn’t worked from previous seasons and then building on top of that. We are always striving to create garments kids will love to wear and customers will love to buy.

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The biggest influence in my business life is…

Having such a great team of young, like minded individuals who have combined their different skill sets to create a brand which stands for a larger meaning than any one individual. Our team, family and friends are our biggest influences.

My dream business mentor would be…

Richard Branson

Right now I’m working on…

We are currently busy coordinating our Korango Summer 2014 shipments and dispatch as well as focusing on creating and finalizing our Korango Winter 2015 range.

My biggest goal for the next 12 months is…

Making Korango a household name in Australia.

In five years’ time I’ll…

Be managing Korango distribution & design in multiple countries.

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Our story: 

The Korango philosophy is a simple one: Let kids be kids – Let them be who they want to be, not other people’s ideas of who they should be. David & John De La Fontaine worked within their Father’s business ‘Kaboosh’ for 11 years in design, manufacture, sales and distribution of children’s clothing. With this hard earned experience David & John alongside a great team have stepped aside to venture out on their own to create Korango.

Trend Watch:

Because of the retail climate boutiques now have to look for a point of difference to distinguish themselves as independent, original, leading edge and brand conscious. I feel as though the brands that have a distinguished niche will do well. Korango being one of them.

What is your background? 

David and John De La Fontaine have grown up within the children’s fashion industry, working for their Father’s company Kaboosh for 11 years to finally step away to design and create a brand that resonates with the mum’s of today.

What or who inspires you? 

Inspiration comes from our core belief ‘Let kids be kids’. We have a vision to extend our empowering and inspiring message for children and their parents wherever it resonates, and to fulfil the current need in the market. We are blessed to have a tremendously talented and committed team of designers, suppliers, support teams, retail partners and professionals who share our passion, and drive our quality-driven belief system.

What are your favourite trends at the moment? 

In regards to children’s wear we believe that kids should be just that, kids. Our favourite trends are styles which have children in mind. Clothes that kids love to wear which emphasize the exciting times and freshness of youth.

What’s the best thing about what you do?

Working in a great team environment where we are always striving to represent stand out individuality, support an adventurous childhood, and reinforce the belief that kids don’t have to grow up too quickly.

Why do you exhibit at Life Instyle? 

We have a vision to extend this empowering and inspiring message for children and their parents wherever it resonates, and to fulfil the current need in the market.

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What exciting things can readers expect to see at the upcoming show?

Korango Summer 2014, Girls wear (3-6m – 6 years), Boys wear (3-6m – 6 years), Babywear (Newborn – 1 year), Sun hats & Headbands (Extra small – Large), Korango Winter 2015, Girls wear (3-6m – 6 years), Boys wear (3-6m – 6 years), Babywear (Newborn – 1 year), Accessories (Extra small – Large)

Best piece of advice you’ve been given… 

If you put your mind to it, anything is possible.

 

Visit Korango in Melbourne at Stand: K114 and see their profile in the exhibitor directory to get your fill of  Korango! 

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