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TRAINING WHEELS Sydney this November is set to deliver wholesale retail education like no one else, with the announcement of some of Life Instyle’s very best exhibitors, giving you the hottest tips and tricks to help you benefit from every second of your exhibiting experience and how to maximize your return on investment opportunities.

If you are not yet familiar with our TRAINING WHEELS program let us explain.

TRAINING WHEELS is an inspiring, intimate and interactive one-day workshop that prepares you for the launch of your brand at Life Instyle, and fundamentally provides the platform for taking your business to the next level. Featuring a stellar line-up of some of the most innovative industry experts, brand visionaries and retail aficionados, TRAINING WHEELS presents an opportunity to learn from the best our industry offers.

Whether you have been in the wholesale industry for a minute or for a millennium there is always something new and inspiring to learn and gain from TRAINING WHEELS.

I Ended Up Here Life Instyle Training Wheels Sydney

In 2012, whilst still working as a textile designer and illustrator from his studio in Surry Hills, Dan launched paper products label I ENDED UP HERE as a part-time venture. Creating the design work himself and producing locally, he divides his time between Australia and the U.K. gradually building up the brand. Although relatively small scale, I ENDED UP HERE products grace the shelves of some highly respected retail spaces both locally and overseas including the likes of Liberty and Selfridges.

Zakkia Life Instyle Training Wheels Sydney

Swede-turned-Sydneysider Sara Lundgren launched the first ZAKKIA collection at life InStyle in Melbourne 2014. Today ZAKKIA is a small team of 4 working from a sunny Sydney studio, with over 300 stockists across Australia and New Zealand. In August 2016 the brand took another exciting step forward by launching in the European market. With a background in marketing and digital, Sara has always had an interest for interiors and design and from this passion, ZAKKIA was born. All products in the ZAKKIA collections are designed in Sydney, and hand-crafted in collaboration with small, family owned studios in Vietnam and India. Working with the right makers has always been one of the main drivers behind the brand, and it took many trips overseas and lots of careful research to find the makers that are a core part of the ZAKKIA team today.

Micky And Stevie Life Instyle Training Wheels Sydney

Scott Willingham co-founded Micky & Stevie in 2011 after long careers in Graphic design and Retail management. 18 years of hands-on retail store ownership has given Scott a detailed understanding of retailers needs and how to meet them. An eye for good design, a stickler for detail and a desire to build strong relationships with retailers are at the heart of the Micky & Stevie business. Scott’s interest in the natural world is a source of endless inspiration and is evident throughout Micky & Stevie’s expanding collections. The Micky & Stevie brand credits the Life Instyle Fair as an essential part of its success.

Atolyia Life Instyle Training Wheels Sydney

Verity divides her time between her two homewares brands Atolyia and Inartisan. She co-founded Atolyia in Istanbul with a vision to share the rich heritage of Turkish textiles, while bringing a fresh and modern take to these authentic items. Not long after, she founded Inartisan with her sister Emily Heysen -growing up together surrounded by art and nature influenced their personal style and in turn their business. The cross-over point for these two brands is a love for natural materials and valuing individual craftsmanship and artistic integrity over mass-production.


To hear from these experienced exhibitors and so many other amazing speakers, all hand selected to arm you with as much information as possible to have a successful exhibiting experience with Life Instyle nab your tickets today. Don’t miss this opportunity to learn from the best.

WHEN: November 4th
WHERE: Ambush Gallery
Central Park
28 Broadway Chippendale
TICKETS: $120 for exhibitors* / $185 all others (prices incl. GST)
*If you are an exhibitor please contact us for your discount code.

For more information and to purchase your tickets click the buttons below.



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