Have you been searching for an organic, all natural skincare range for your littlest customer? Well we know where you can find one…Kids Instyle Melbourne this August. Bubba Organics are the cool new kids on the block providing your stylish little ones with skincare to match. Read through to see exactly what you will be instore for this August.
Life Instyle: What is the 15 second elevator pitch that defines your business?
Bubba Organics – the earth’s favourite little organic baby care co. creating pure, natural organic by nature baby care essentials that mums can trust and babies love! Proud members of the Australian Made Campaign – all of our beautiful products are locally made to the highest ethical Australian standards.
Using the finest locally sourced ingredients, our premium Aloe Vera based Lavender & Chamomile and fresh Australian Goats Milk natural baby skin care ranges, are designed to gently soothe, calm and safely nourish – while our beautiful lightweight baby wraps are locally knitted in Melbourne from GOTS certified 100% organic cotton yarn.
All our products are free from harmful chemicals & nasties, are not tested on animals, are planet safe & are environmentally friendly – making Bubba Organics the perfect choice from day one and everyday thereafter for all the family.
Life Instyle: The theme for Life Instyle Melbourne this season is Return to the Source, what does this mean to you and how did your story begin?
In our experience as owners of a Baby & Children’s boutique we received many requests from mums looking for honest & natural organic baby and family skin care. As parents with children from tiny to teen we have experienced sensitive skin over the years and have also found it quite the challenge to find, truly natural, organic and effective products with no potentially harmful chemicals. The search often involved a lot of misinformation, so our journey began with over two years of researching, testing and developing our own pure, natural organic by nature baby skin care range.
It was important to us that Bubba Organics products were locally sourced and made by Australian manufacturers – from our natural ingredients to our packaging, point of sale material, product bottles & tubes. We are conscious of the environment and our desire to create and work in an ethical and sustainable manner plays a big part in our decision making – which is also why we partner with local printers who are certified FSC and PEFC.
We believe that the closer we are to the source, the fewer miles our products have travelled making Bubba Organics footprint as a business as minimal as possible – helping preserve our earth for future generations.
Life Instyle: Where do you find inspiration?
Organic & Natural living is very topical right now so inspiration is found all around us. Mums are passionate about educating themselves on how to create a natural & healthy lifestyle for their families, however unfortunately are showered with clever marketing techniques and misleading information. This inspires us to provide as much information as possible about our brand and commitment to natural ingredients. We are open, honest & transparent – for every family everyday.
Life Instyle: What was your biggest challenge when starting your business and how did you overcome it?
Our biggest challenge when starting our business was the overwhelming amount of time that the research took to ensure all our products were made in Australia – it was so important for us to support local industry & manufacturing – it gave us peace of mind knowing we could stand in a local factory and watch our brand come to life in an ethical environment.
Life Instyle: What was your best YAY US! moment?
Bubba Organics best YAY moment was the day we launched onto the Australian market – it was such a memorable and special day for all the team. After years of R&D our dream to bring a truly all-Australian premium natural baby skin care brand to Aussie families had finally been achieved.
Life Instyle: What advice would you give to a new designer/retailer reading this post?
The advice we would share would be to have a professional business plan in place, do thorough research, be passionate & motivated to succeed and what ever hurdles comes your way… jump over them!
Life Instyle: Where do you see the future of retail heading?
We see the future of retail as a highly competitive environment with more choices for the consumer. Transparency with labeling will be sought after as consumers and retailers become more environmentally aware and focused on sustainability.
Life Instyle: What would a tarot card reader find in your future?
We don’t know about the Tarot readers of the world – however we see Bubba Organics as a household name that represents a premium, honest true blue Australian quality synonymous with trust & integrity.
Life Instyle: How has your business grown over time?
Bubba Organics has grown and progressed very quickly in 2016 with a loyal & interactive customer following on social media and loyal repeat customer business. We are now focused on partnering with like-minded stockists from all around Australia & New Zealand.
Life Instyle: What should our visitors be expecting to see from your brand at Life Instyle Melbourne 2016?
We are truly excited to be exhibiting at Life Instyle in Melbourne. Our visitors can expect to see our pure, natural & organic by nature baby skin care ranges and Australian made cotton organic baby wraps, all information will be on hand and happy & passionate ladies will be there ready for a chat and to have a little fun.
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