What path brought you to Life Instyle?
As the new kids on the gift distribution block we were eager to showcase our brands to design-minded customers, making Life Instyle a no-brainer for us, as it is the perfect venue in which to connect with discerning retailers.
A typical day at work involves…
As we launched just under six months ago things have been pretty hectic lately and a ‘typical day’ can be hard to come by. We’ve been putting the finishing touches on our website, searching for new products that catch our eye and hosting retailers in our beautiful Melbourne CBD showroom.
Our style is best described as…
Eclectic, design-oriented, functional and (occasionally) tongue-in-cheek. We take a never-say-never approach to building our portfolio of gifts, stationery, homewares, magazines and lifestyle goods and as a result offer products to suit all retailers, from boutique skincare products and candles to novelty socks and vintage style products.
We get our best business ideas by…
Taking a long shower…and then scouring design conferences and international trade fairs for new products.
Right now we’re working on…
It’s never too early to start thinking about the festive season, so we’ve been planning some interesting Christmas ranges whilst also getting on top of the administrative minutia that accompanies starting a new business. Also designing our Life Instyle stand, hosting back-to-back showroom appointments and generally getting our name out there.
Curated Group is tight-knit team with a borderline unhealthy obsession with anything that resembles giftware. Managing Director Vali Valibhoy currently owns and operates Mag Nation, whilst the other members of the team each bring to the table experience in wholesale, retail and publishing. Our sales team is headed up by Sales Director Tara Barnes, who many will recognise from her previous roles in the industry.
What’s the best thing about what you do?
The hunt! We’re energised by the process of discovery, finding products that we’re excited about and delivering an offering that appeals to our customer base.
What exciting things can readers expect to see at the upcoming show?
An exciting new collection of gifts, homewares and stationery featuring thousands of products that haven’t been seen in Australia before, encompassing everything from the stylish to the downright hilarious. We’re also proud to be offering over thirty of the best niche print titles from around the world.
Thinking about attending our upcoming event? Register online now and join us at Life Instyle & Kids Instyle Melbourne from Thursday 30 July – Sunday 2 August. Catch 600+ Out Of This World brands, all showcasing their newest collections to you first – don’t miss out! Trade Only Event.