CWF Australia are set to take the kids fashion world by storm with Billybandit which is the brother label of Billieblush as well as the incredible launch of Billiesmarket across basically the world – well Europe and Australia but that is just one step away from global domination! Well done CWF team and we can’t wait to see what pint sized goodies we can lust over in just over a week.
A Typical Day at Work Involves…
Morning meeting with the team at the showroom, video conference with our Brand Management based in Europe, … And, most important ; a coffee at our favourite local (“Three Williams” in Redfern).
Our Style is best described as…
Funky modern princess and quirky boys style.
Right now I’m working on…
We are currently working on a very exciting project; the retail development of our brands. We will open soon our first standalone store in Australia ; ”BilliesMarket”.
What should we expect from CWF Australia at Life Instyle Melbourne?
A beautiful SS17 collection ; a mix of 5 different stories with an offer of more than 250 styles per brand, from 1m to 12y.
Our Brand Story:
Born in 2013, Billieblush recently welcomed a partner in crime; Billybandit. Both brands are dedicated to cool kids, from 1m to 12y, with an affordable price point. Billieblush is for ‘the actual girls’: Mischievous, Playful and Stylish. The collection caters for all occasions, with ongoing Collections ‘Ceremony’ and ‘Party’ as well as Season-Inclined Every-day wear, making Billieblush a well-balanced brand for the Modern Little Girl. Billybandit, Billieblush’s little brother, is a brand tailored to the Modern little boy. Audacious, Poetic, with a touch of Humour and Fantasy. A complete wardrobe combining Plain Bright Colours with Fancy Designs.
Trend Watch + Sources of Brand Inspiration Include
Next season, fashion will be all about travel! With the SS17 season, Billieblush favours the Trend of Travel. Infusing Travel into five different stories, such as a Stopover In Cuba, or Escape in Eastern Europe. This Trend is apparent throughout the Billieblush SS17 Range featuring Bold Prints and Vibrant Colours. Alongside its sister brand, Billybandit has also opted for the Trend of Travel. Billybandit incorporates Africa, Far West, and Jamaica into its design. With Bold Prints and Colours this season, Billybandit is set to soar.
Share one of your Proudest Moments you’ve experienced in the business…
One of the proudest moments for Billieblush was definitely winning the GALA Children Award at the Sydney Show, last February.
What Exciting Things can Visitors expect to see at the Upcoming Show?
This upcoming season is bringing some exciting new things, especially for Billybandit. All our “Billybandit Super Customer” (wholesalers) will receive a complimentary Billybandit Tipi Display, with a set of Billybandit Coat Hangers, and some Cape & Mask sets to give away to their final customers. Very exciting news for Billybandit shoppers!
Best Piece of Advice You’ve Been Given…
Trust your product and the client will trust you.
What does the Future Hold for Billieblush/Billybandit?
During the last 12months, Billieblush and Billybandit opened their first Concept Store, BilliesMarket, across all the majors European cities; Paris, London, Madrid, and Milan. The first Australian BilliesMarket (franchise store) will open soon Down Under! We are already discussing with some partners, but at this stage everyone is welcome to join us on this exciting new development!
Need More CWF?
Visit Billieblush & Billybandit in Melbourne at Stand: K308 and see their profile in the exhibitor directory or pop over to their website to get your fix of Billies trends!