FEATURED EXHIBITOR: lazybones

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Oh, how we love feeling the peacefulness of summer…With their unique vintage touch for bedding, sleepwear, clothing and their very adorable ceramics range, lazybones transports us to the easy breezy days of summer. 

What path bought you to Life Instyle?

I thought that LIS was such a beautiful fair and was keen to be part of it.  Have not regretted that decision for a moment!

A typical day at work involves…

I usually wake up to lots of emails from the US that require my attention early so I catch everyone while they are still at work.  Then love to take my dogs for a walk down to our creek.  Then into the office to either work on designs for coming seasons, meet with my fabulous staff and organize millions of things.  Well,  feels like millions most days! I finish the day off with a glass of wine on the lawn with my lovely husband.

My style is best described as…

Modern vintage

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I live my Life Instyle by…

Loving what I do and being constantly inspired.

Favourite piece of advice…

“its not what people say, it’s what they do that counts” 

If I wasn’t doing this I’d probably…

Be a lawyer or nurse or detective or artist or a gardener or a graphic designer.  I’ll stop now.

Brands I admire include…

Anthropologie, Walpa, ABC Home to name 3 of many

My workspace is…

OK I have to admit it is messy…..I like to think of it as creative mess.

I get my best business ideas by…

Lying down with my eyes closed.

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The biggest influence in my business life is…

My wonderful team and husband.

My dream business mentor would be…

Someone who understood me who let me go with the new ideas and helped me to achieve them.

Right now I’m working on…

Winter 15 and an interesting new project………

My biggest goal for the next 12 months is…

to consolidate and expand on our growth in a way that is fun and not overwhelming

In five years time I’ll…

Be still loving what I do.

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 Key words for our brand are : 

contemporary quirky fresh modern vintage. We love to rework vintage style into useful items for the home and into apparel.  We play with patterns and shapes from the past to make products that reflect a love of home and family.

What is your background? 

 

My background is in painting – I studied fine art for 5 years .  I think that my love of art  and history influences my choice of patterns.  I love doing different things all the time which is good as we are constantly working on new seasonal ranges for both the south and north hemispheres now.  It is a constant creative smorgasbord here. 

What or who inspires you? 

Sonia Delaunay, Grace Coddington, Vivienne Westwood, Pinterest and my Dad to name a few.

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What are your favourite trends at the moment? 

I am never really that aware of trends however I am loving the sense of social and environmental responsibility that is becoming more important to designers and retailers around the world. 

What’s the best thing about what you do?

Being able to see so many of the crazy ideas I have come to life as a product.  Even better is when that product is loved by our customers.  I never quite get over how exciting and amazing that is.

Why do you exhibit at Life Instyle? 

It is simply the best fair in Australia.  The caliber of the customers is very high, the organization is great and we are always busy. 

What exciting things can readers expect to see at the upcoming show?

New bedding and prints and our wonderful new ceramics tabletop range

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Best piece of advice you’ve been given… 

Start small and grow organically.

 

Visit lazybones  in Melbourne at Stand: 3010 and see their profile in the exhibitor directory to get your fill of lazybones

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