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As a former Buyer at Myer and Just Group, I travelled the world looking for the next big brand or design. On this particular occasion, my husband and I were holidaying in the States and stopped to do some shopping before returning to Australia. We asked the Sales Assistant what is ‘hot’ right now and she asked if we had heard of SAXX?

We brought my husband a couple of pairs and he decided to test a pair on the 18 hour flight home. By the time we landed in Melbourne he had convinced me that we needed to introduce SAXX to every Aussie male!

SAXX Underwear

We are launching SAXX’s ‘Everyday’ collection at Life InStyle. Made up of five different ranges including the entry level 24/seven collection, popular print driven Vibe and Ultra and the premium Platinum range.

We are also introducing the Quest 2.0 range, which is ideal for retailers with a ‘Travel’ offer. Voted by National Geographic as the ‘Ultimate Travel Underwear’

SAXX Underwear

SAXX is a ‘Life Changing’ experience for the wearer! Unlike traditional underwear, SAXX is designed to support men where they most need it.

Launched in Canada 10 years ago, the brand now annually turns over more that $50 million dollars in sales. The brand is the fastest growing underwear brand across the Northern Hemisphere, recently launching in Europe to an overwhelming response.

SAXX Underwear


Personally I love the Vibe and Ultra ranges. The contemporary prints are fun and eye catching! Ideal for a teenager right up to the more mature gentleman. These ranges make the ideal gift.
SAXX Underwear

Trent Kitsch developed the SAXX product in 2006 after an extremely uncomfortable fishing trip with his dad. Determined he could develop a more comfortable pair of underwear, he based his design on an upside down baseball mitt.

Fourteen prototypes later he had developed the innovative mesh paneling that is now patented and called the BallPark PouchTM.

Every pair of SAXX underwear features this uniquely innovative design feature and can boast an 85% adoption rate when tried.

SAXX Underwear

The SAXX range is designed and tested in Vancouver, Canada. Partnering with a variety of manufacturers across South East Asia to access a range of fabrics technologies.

Men’s gifting is often along the traditional lines of cuff links, alcohol vessels, pens, watches etc which sit in the cupboard unused.

SAXX underwear offers retailers the opportunity to not only sell a premium gift that will be used and appreciated, but with our 85% adoption rate once worn, they will see repeat purchases.

The SAXX product will move from being a gift, to a necessity!


sarah.scarlett[at]saxxunderwear.com • saxxunderwearaustralia.com.au • STAND 2112.


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