Welcome to Life Instyle, The Shanty Corporation – A luxurious lifestyle label which is the result of a global journey, influenced by the essence of travel and discovery.
We are so excited to view the new range at Life Instyle SYDNEY in a couple of weeks, so today we get to know the brand a little better.
Each piece in The Shanty Corporation range is created as part of a collaborative story of looking, listening, gathering and skilfully weaving together beautiful pieces. The luxurious collection of effortlessly chic and sustainable resortwear with a classic European aesthetic is on our wish list this season. Each collection is filled with hand worked pieces, artisan fabrics, stunning linen and natural fibres which are effortless and relaxing but with luxe styling for that sophisticated wardrobe “must have”.
The Shanty Corporation is all about wanting people to look and feel amazing in the clothes they chose to wear but at an affordable cost. They design styles for real women, real bodies and real lifestyles by real women.
The Shanty Woman is living life, confident and real with her choices, beautifully flawed with a respectful take on the world. It’s a cool place to be!
The Shanty Corporation is the newest label under the Holiday Trading & Co Collective. The business was born soon after the director; Rayna Hooper, opened a lifestyle store in Robe called Holiday. She found there was a significant gap in the market for a lifestyle fashion brand that targets not only holiday makers, but women of all sizes who were desperately seeking beautiful, easy to style, easy to wear fashion at affordable prices!
With a background in design and development in the homewares arena, Rayna took the same principles of beautiful combinations of colour and fabric and moved it into lifestyle fashion.
Holiday Trading & Co has been operating for 9 years. Rayna launched her first collection in 2009 with great success. Fast forward to 2018 and the company now has five fashion labels, a sought-after jewellery collection, together with accessories and homewares capsules.
The Shanty Corporation is the newest label to join the collective, launched in the summer of 2017.
The Shanty Corporation is based in the small coastal town of Robe – a little seaside treasure on the Limestone Coast in South Australia. The town’s unique charm and luscious turquoise blue waters are a constant inspiration for each of their collections which are curated and designed in the heart of Robe. Each piece is then lovingly made by artisans of their craft in India.
The Shanty Corporation is made from varied textiles and materials, by the amazing artisans in each of their factories – from the environmentally friendly modal rayons and linens, to the delicately hand-worked embroidery. Each product is ethically made in which the team ensures this with regular visits to the artisans themselves.
In the short time The Shanty Corporation, has been on the market, it has grown a hugely loyal customer base amongst both retailers and the end-consumer. Unique and inspiring shapes and designs have created high-demand and sell-out styles that fly out the door and are must-haves in store.
Book your Life Instyle appointment with The Shanty Corporation here: firstname.lastname@example.org