HOW TO: BRANDING FOR YOUR BUSINESS

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Melissa & Jetona from The Lot Co. delivered a second Conversation Series session at Life Instyle SYDNEY. This time sharing their expertise in business branding and how to stay authenitc and consistent.

Here are their tops tips:

  • Create a brand guide. This document will allow yourself and anyone else who works for your business to stay on brand across all facets.
  • Stay consistent with your content and only deliver what is in line with your brand guide
  • Be persistent. Brand consistency must always be monitored to make sure the brand message is always true to the brand guide
  • Your entire team needs to be onboard with the brand message. From delivery staff, customer service, marketing, and sales. Everyone must be very familiar with the brand guidelines.

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