Melissa & Jetona from The Lot Co. delivered a second Conversation Series session at Life Instyle SYDNEY. This time sharing their expertise in business branding and how to stay authenitc and consistent.
Here are their tops tips:
- Create a brand guide. This document will allow yourself and anyone else who works for your business to stay on brand across all facets.
- Stay consistent with your content and only deliver what is in line with your brand guide
- Be persistent. Brand consistency must always be monitored to make sure the brand message is always true to the brand guide
- Your entire team needs to be onboard with the brand message. From delivery staff, customer service, marketing, and sales. Everyone must be very familiar with the brand guidelines.