Take a look at Elle’s top tips on getting noticed by the media.
How to get noticed
- Keep it simple – 2 to 3 lines about the product and where it could work in the publication
- Subject line *NEW*: Name of product
- Don’t cast the net too wide
- Address the contact directly and address them by name
- Always attach your images both insitchu & deep-etch
- Do not send your emails on Mondays or Fridays
- Ask to be added to the publication call out email lists
- Be constant. Be Authentic. Keep following up.
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