In Style: Ingrid Heintz, Kiekaboo

Ingrid Heintz is clearly a multi tasking genius. After having her third child in three years, she was wanting to do more than change nappies. So she started Kiekaboo, and began importing and distributing stylish and innovative kids products from Europe and America. Kiekaboo is now the exclusive Australian distributor of Minimonkey, Wallaboo and HiLo chairs by Age design.


How did you end up where you are today?
Back in 2008 the idea of starting my own business was considered a little crazy. As having 3 kids in 3 years, the days were already crazy enough. But as I wanted to do more than changing nappies and feeding babies, I started to supply Australian retailers out of my garage with the Minimonkey baby slings, which is designed by a very close friend in the Netherlands. And then a new baby was born (my husband always wanted 4 children well there it was). Now after having the business for 2.5 years we supply over 350 stores (not out of the garage anymore) within Australia, New Zealand and Singapore and we are very proud of it. We thank all our customers for their fantastic support!


What’s the best thing about what you do?
Being able to combine work with the children.

When did you start exhibiting at LIS/KIS?
In 2009, to launch Minimonkey

What has been your LIS/KIS highlight?
Being able meet the store owners who stock our brands.


What can we expect from you at the next show?
The introduction of our beautiful new European brand Wallaboo. Wallaboo celebrates new life with beautiful soft baby products for going out with your baby.

– They have a passion for combining beauty with practical use
– All products have functional elements which makes the parent feel safe
– Perfect for going out with a baby
– Warm range of plain colours

Wallaboo’s collection includes hats, bibs, soft toys, foot muffs, security blankets, shoes and baby slings ranging from $15.95 to $99.95



Right now I’m:
Eating… Cookies
Drinking… Tea
Reading… I don’t know how she does it
Hearing… The washing machine
Planning… Christmas
Buying… Christmas gifts
Enjoying… Work, kids, family life and the beginning of the summer


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