Inspiring Women of Life Instyle

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Today is International Women’s day and to celebrate we would like to introduce you to some of the most incredible and inspiring women in the retail industry.


Luk Beautifood

Cindy Lüken

An accomplished entrepreneur, food scientist, product designer, chef and former biscuit baker, happy wife of 22 years and mother of 2 little ones Cindy Lüken is the founder of Luk beautifood.

She believes that healthy food is the secret to happiness and attributes her accomplishments in life and business to eating well and looking after her whole body. With thanks to her mantra – “live the life you love” lük beautifood was born. Having previously built and sold successful business Lüken & May biscuits, using private equity backing, she has learned how to keep true to her passions, goals and desires. Her first company manufactured 30 million biscuits p.a. and spanned multiple channels from international airlines and 5 star hotels in Australia to supermarkets in the UK and the Starbucks chain in Japan.

lük beautifood is now an international brand with stockists located across Australia, Hong Kong, Canada, New Zealand & the USA including Nieman Marcus & Anthropologie.




Sonya Michele

Starting with a throw away comment from a friend, Sonya has now built up the Internationally recognised scarf brand – dog&boy. From 9-5 desk job to full fledge fashion designer Sonya’s designs reflect her love of simplicity and beauty of the things she sees around her every day.

After the devastating loss of her mother to brain cancer, dog&boy is now partnered with the Cure Brain Cancer Foundation with a percentage of each dog&boy sale being donated to their research efforts in order to help find a cure for brain cancer.

Sonya is a true inspiration and someone the Life Instyle teams loves to connect with throughout the year.



Briody Scholes

She is an eco force to be reckoned with. Not only is Briody the sales manager for Earth Bottles but recently at Life Instyle SYDNEY, Briody launched her very own collective of eco-friendly brands – ECONation Collective.

This earth warrior not only helps the world fight pollution one drink bottle at a time but continuously and rigorously keeps our coasts clean by partnering with the Clean Coast Collective initiative as well as helps to fight cancer with Beyond Blue & the Breast Cancer Network in Australia.

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Brooke Glennen

With a fondness of calm and cozy spaces, Brooke, founder of by brooke creative, is the ingenious inventor of GALA award-winning My Mindful Child, which helps restore calm, kindness and sleep for children via an incredibly made and packaged trio of illustrated books.

Graduating from the Whitehouse Institute of Design in 2016 with a Bachelor of Design, Brooke was awarded Designer of the Year in 2014, 2015 Student of the Year and 2016 Designer of the Year. In 2018 Brooke had a stellar start taking out three awards including product of the year at the 2018 Gift & Life Instyle Awards.

Seljak Brand

Sam & Karina

The sisters behind sustainable homewares brand Seljak have a background in fashion design and social entrepreneurship. The two sisters imagine a world without waste which is how Seljak came to be.

Inspired by the resourceful and mutually beneficial practices being seen sprout up all around, this innovative duo poured their time into understanding the circular economy and closed loop methodologies with an outcome where things were built to last.

For every ten blankets sold, Seljak Brand donates one to the Asylum Seeker Resource Centre in Victoria. Sam & Katrina’s grandparents were refugees from Slovenia and they want to support asylum seekers making a new home in Australia.

Norsu Interiors

Nat Wheeler & Kristy Sadlier of Norsu Interiors

Meeting in 2011 at a local mother’s group, Nat & Kristy, bonded over a love of Scandinavian homewares but also over their frustrations of not being able to access them easily here in Australia. Thus, was born in 2013.

Fast forward 5 years and Norsu has now expanded to two bricks & mortar stores, as well as a purpose built for Scandinavian art, artLAB.

We can’t wait to see what level the ladies take Norsu to next…

Hunting For George

Lucy & Jo of Hunting For George

With a desire to create an online space that offered more than the norm Jo & Lucy started Hunting For George in 2010 from the spare room of Jo’s home. What started as an online store with only 3 brands has now expanded to hundreds of brands including their own range of homewares and Australian Made furntiure. Their first ever product was the Oh the Places You Will Go print, which started as a simple scribble on a piece of paper by Jo and is still to this day their highest selling product.

Jo – formally a nurse at The Alfred Hospital and Lucy – a very talented graphic designer who has worked with international companies such as Virgin Australia, Lonely Planet & BBC have also just expanded their Hunting For George business to include their very first pop-up bricks and mortar store at Westfields High Point in Melbourne.


To all the incredible women around the world not just in the retail industry, we virtually fist bump you for being so incredible. Keep doing what you are doing, you are all an incredible inspiration!

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