If you haven’t heard yet, Instagram Stories launched a couple of weeks ago and its arrival was a game changer for the platform. If you’re wondering what it is, check out my post on the details here. This week we’re going to look at how to use it for your business.
Instagram Stories vs Snapchat: Where should you be?
As new changes rolled out across Instagram at the beginning of this year, like the updated news feed algorithm, a lot of Instagrammers were encouraging their followers to jump on board Snapchat and follow them there. While some did make the switch and start building their followers on Snapchat, many are still wondering how to nail the platform and whether they should be on Snapchat at all. Now that Instagram has launched Instagram Stories, many brands are still wondering.
Where are your kin?
We touched on this last week, but the great thing about Instagram Stories is that you don’t have to work at building a new audience. All your Instagram followers immediately gain access to your stories, and when you swipe up on your stories to see who’s watched it, you’ll likely notice a huge lift compared to your stats in Snapchat simply because you’ve been on Instagram longer (I know I definitely have!).
In saying that, we know that Snapchat offers a younger demographic who want to see less curated, more ‘real’ content. If the audience on Snapchat is a perfect fit for your brand, then there’s no reason why you shouldn’t try it out and see how you go. If you have an older audience, however, who don’t hang out on Snapchat, then go for gold with Instagram Stories.
There’s no rule that says you need to be on all platforms so consider first what you can actually manage while running your business and the day-to-day, and where your tribe hangs out before making a decision.
Creating video content for Instagram Stories and Snapchat
Whether you’re on Snapchat or Instagram Stories, here are some ways to create engaging video content for either platform.
Behind the scenes
Video content, especially in the moment video content, is perfectly suited to Instagram Stories. The next time you’re at a photoshoot, working on designs, making a mood board or exploring a new project or product, show us the process!
Live events are great opportunities to play around with Instagram Stories. Take a few videos and photos for those who can’t be there. If you’re off to a talk, workshop, product launch or any special event, get creative and show us what’s happening for you in your business. At Life Instyle recently I played around and posted stories each day combining moments from the events I ran as well as beautiful stall holders.
If you’re working with someone on an exciting collaboration, project, or even interviewing someone for a blog post, interview them on camera! Ask them a quick question and capture their answer.
There’s a saying that little moments make big days and I wholeheartedly believe this! Show us the little moments that make up your big days as a business. What little things do you enjoy that work back with your beliefs and mission? If you believe in raw treats (like me!) show us how you’re doing your work day and treating yourself. Maybe you’re taking time out to breathe deep? Whatever it is, show us the little things that reflect who you are.
Have you decided to focus on one particular platform? Have you been playing around with Instagram Stories? If you’re on both platforms, how are you noticing the differences?
Shout out below gorgeous kin and fire away any questions!
Instagram Stories: What is it?
New Instagram Business Profiles
New for Instagram: Personalised Feed Algorithm
Snapchat Memories: What it means for your business
Influencer Marketing for Instagram
Calling possibilitarians from across the globe! We invite you to take a leap this leap year and join us for an productivity and planning ecourse to program your business GPS for the new financial year.
Our newest ecourse, The Time, is a creative and interactive 6 week (or self paced) ecourse for curious and entrepreneurial types, exploring your business goals, getting to what is essential, planning tools, dealing with stress and overwhelm, and becoming the master of your time and energy with a good dose of self care. It’s like a day spa for your business brain!
Suss it out
Want to hear us talking about what you’ll experience in the course and get a taste of what it’s like working with us? Listen here.
The Time workshop was invaluable. You are guided through business and wellbeing topics with exercises along the way to help you articulate for yourself where you’d like to take your business and what you would like to achieve. – Anne
This workshop came at a critical time for me – it enabled me to get the space I needed to focus not just on my business, but also on making the most of my life. Thank you! – Elise Heslop, Director, Plyroom
A truly fresh and innovative day giving me some space to breathe and get clarity on my business and personal goals. I feel motivated and eager to get back to it and be productive. – Fiona Savaris Owner, Acorn Kids
Kylie and Bin are both so lovely. They emphasised simplicity, mindfulness and self awareness, along with tapping into feelings and beliefs, planning for the next few months and prioritising tasks – which was all a great reminder for me. – Nhung Vo Founder, The Sunday
The Time workshop was a magnificent combo of personal development and business planning & development. Who we are is such a critical part of what our business is and how we operate, so this workshop really helped me connect these. – Emma Diffen Peritus Communications