Of kin • CONVERSATION SERIES

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In our community, we all know and love Kylie Lewis, from Of Kin and we are so delighted that she will be at our Conversation Series! Kylie is a marketing and social media expert who has the insights that you can take away with you and apply to your business, brand and daily tactics/practices. Life Instyle Sydney is about to open its fabulous doors, so let’s get to know Kylie a little better before that happens.

LIS: How did you get into this industry?

K: My family have a long history in kids footwear retailing, and my very first job was hand writing birthday cards to customers when I was 12. I worked in the store all the way through Uni while studying psychology and sociology. I then left retail to work in marketing and management development, while I studied a masters in eBusiness and Communication. Now I consult and coach businesses owners across the globe who are looking to take their business and personal performance to the next level – from inception, to startup, to strategising their next 90 days and beyond.

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LIS: What will be your biggest challenge this year?

K: Practicing essentialism. For me this will mean saying no to opportunities to make space for new services I want to develop and deliver. I want to be more proactive, and less reactive. As management consultant Greg McKweon says in his incredible book titled Essentialism: “Only once you give yourself permission to stop trying to do it all, to stop saying yes to everyone, can you make your highest contribution towards the things that really matter.” I think everyone should read that book!

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LIS: What’s the most unique aspect of what you do?

K: I humanise work. When I come to working with people in their business, I see them as a whole person, not just a business owner. You’ll never build good business relationships if you have low self awareness, poor self regulation or don’t know how to handle the difficult emotions and conversations around risk, exposure and uncertainty. And if you don’t understand empathy, you won’t grow your customer base. I recognise that humans are at the core of business, so being a well human is the best business investment you can make.

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LIS: By the end of the year, what would you like your customers to be saying about your business?

K: She helped me be braver in my business and in my life, and I’m forever changed. I understand how to work on the essential over the trivial, to wholeheartedly live with authenticity, to be brave when I feel afraid, to take care of my emotional wellbeing and to be best me I can be for myself, and those I care about.  I have frameworks for developing my strategy, I have tools for knowing how to market my business, I have a language to have difficult conversations and I have self-compassion to care for myself.

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LIS: What gets you out of bed in the morning?

K: The desire to get people to think more deeply about things that matter in their lives, in a way that is practical, achievable and fun. My work is to equip people with the tools to navigate the challenges of being a human in business. That’s what gets me out of bed… along with a hunting down a good decaf latte (I’m a Melbournite after all!).

Kylie Lewis is the founder of ofkin.com, an executive coach, certified Brené Brown Daring Way practitioner, and author of The Leap Stories. She love naps and believes life is too short for ironing, and that you should always by the shoes.

Photo credit: Emma Louise Murray (emmalouisemurray.com.au)

11.00am – 12.00pm (panel discussion)
11.00am – 12.00pm
3.30pm – 5.30pm

Tickets: $30.00

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