PANA Chocolate – Just what the doctor ordered

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Finally! Having a sweet tooth is a good thing.

PANA Chocolate is a chocolate for everyone….no really, it is vegan, gluten free, dairy free and soy free. Chocolate that is good for you which is full of antioxidants, amino acids, vitamins and minerals. Today we chat to the crew at PANA Chocolate about what is planned for the future and all things healthy chocolate!

  1. How did the inception of your business come about?

Pana Chocolate was born out of creator Pana Barbounis’ pure passion for food. Pana is a vegan with a lifelong career in hospitality, a strong appreciation for organic natural food, and a passion for the artisan way. He had the intention of creating a rich and luxurious chocolate that the whole world could enjoy. Made from organic ingredients with no refined sugar, and produced using minimal heat to ensure all the goodness was retained, he wanted to make a chocolate that loves your insides, and loves the Earth, and so Pana Chocolate was born in July 2012. He started making and packing the chocolate himself and riding his scooter to deliver each bar, however the team has now grown to deliver thousands of packages across Australia, and the world.


  1. What made you want to exhibit at Life Instyle Sydney 2016?

While we are stocked in many independent grocers and health food shops around the country, Pana Chocolate is still a young company and there is such an opportunity to introduce our chocolate to new markets who might not have heard about our range. The Pana Chocolate gift boxes are a really easy gift option for special days or just because, and have a sleek, minimal design. We’d previously visited Life Instyle and knew it was the perfect event for us to showcase the gift packs and introduce the chocolate to the gift industry.

  1. What should we expect from your business in the future?

The aim for Pana Chocolate is to provide chocolate for everyone, regardless of their dietary requirements. Pana Chocolate has just recently opened a warehouse in the UK, making our chocolate far more accessible in the UK and Europe. We know we also have a growing fan base in the US, so we will find different ways to reach that region too. Later in 2016 we have some really great projects planned and exciting new product launches, which we hope to reveal at upcoming Life Instyle events!


  1. What is the one bit of advice you would give to any creative out there looking to start up their own business?

Pana Chocolate is a business founded on a deep passion for quality ingredients, the health of your insides, and a desire to make the world a little nicer through sustainable practices. Having a strong vision for what you believe in and want to achieve is the greatest place to start.

  1. What is your definition of Happiness By Design?

Pana Chocolate’s mandate is “Love Your Insides, Love the Earth”. Our chocolate was created for everyone, using ingredients that nourish your body and make you feel good. As a vegan and organic chocolate, with environmentally friendly packaging, the chocolate keeps animals and the environment happy too. We’ve designed and created the chocolate, and hand wrapped every bar to provide happiness in box! They look pretty sweet too! We hope every time you open a bar, you feel the love we used to make it.

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Still present hunting for Easter?

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