Tchibo is a leading German chain of coffee retailers and cafés, and also known for its weekly-rotating range of design-led products across clothing, household items, electronics and electrical appliances as envisaged with their tagline “Every week a new world”. Reed Exhibitions has teamed up with the German retailer to bring a world first for Australian businesses, so if you’re a current exhibitor, take a look at this…
Tchibo is one of the biggest European retail companies operating in the field of consumer goods. With our unique business model of offering changing weekly collections of innovative, fashionable and creative products through our various sales channels we constantly surprise and delight our customers. To achieve this unique retail offering, we rely on our global network of partnering creative suppliers and innovators, from around the world. We very much appreciate the opportunity given by Reed and Magnolia Solutions to now step into the first collaboration with Australian Businesses and Creatives. We are more than excited and looking forward to sharing our expertise and experience the new product and concept ideas at the first ever Innovation Pitchfest in Sydney, Australia. Christoph Honnefelder , Director Products Tchibo
A UNIQUE ‘WORLD FIRST’ EVENT THAT WILL SHOWCASE AUSTRALIAN TALENTS AND CREATE OPPORTUNITIES FOR AUSTRALIAN BUSINESSES.
This is an exciting, one-of-a-kind opportunity for exhibitors from Life Instyle and Reed Gift Fairs to have access to the world class manufacturing capabilities and expertise of Tchibo. Tchibo have more that 900 stores throughout Europe, but in terms of manufacturing capabilities, what is their story?
Lamps, sofas, cushions, breakfast dishes or shower curtains: Tchibo develops some 2,000 products per year. A team of product managers, purchasing managers, marketing professionals and quality developers are responsible for planning the product from start to finish. These are all experts in their field and there are specific teams for categories such as “Bath”, “Living” ,”Kitchen” and “Outdoors”- just to name a few.
Product managers are constantly looking for new inspiration. They do this systematically and explore the megatrends. They predict what will be big next year both domestically and internationally. You might look at a Tchibo product manager as a trend scout! Product managers select products based on upcoming color themes, shapes , materials and range trends.
The products are represented on mood boards which serve as the basis for the subsequent development work on the ranges. Sample products are extensively field tested and if the decision to commence large scale production. The quality management team selects the process and materials used. Fit, finish and practicality are the most important quality criteria.
Tchibo products are marketed and sold in weekly phases according to category. As far as possible the theme worlds are visually merchandised and photographed in Hamburg each week. From this product shoot, a catalogue, website, tv advertsising and in-store visual merchandising plan is derived. Tchibo products are only available at Tchibo. And they are only available for a week.
Are you a Life Instyle or Reed Gift Fairs exhibitor (from 2014 or 2015) with a product you’d like to put in front of the Tchibo production team?
Applications close 23 January 2015