Seedling’s Biggest Fan


We here at Life Instyle and Kids Instyle have always been big fans of inspirational NZ kids brand Seedling, but it’s their newest member of the fan club – actress turned digital media mogul, Gwyneth Paltrow, who has taken the crush one step further and collaborated with Seedling to launch an exclusive limited edition range for her celebrated online lifestyle publication goop.


Inspired by Seedling’s mission ‘Planting ideas, growing minds’, the Seedling for goop kits are designed to help foster a child’s creativity and master new skills, all while having bucket loads of fun. Perfect for keeping them entertained on a rainy day or planning for Spring break activities.

This exciting collaboration sees six of Seedling’s best-selling activities and goop favourites reimagined and incorporating a unique ‘goop’ colour palette and materials, as well as two brand new kits created exclusively for goop:

Build your own Marshmallow Catapult – a super-sweet way to ready, aim, fire! This kit comes with all the makings for some delicious fun with physics and engineering.

Design your own iPod Cover – create the perfect home for your favourite device. With everything from cool fabrics to basic templates and decorative glitter glue pens, kids will be super-proud of their efforts.

marshmallow catapult & ipod cover

“We’re really proud of our products and we had a ball coming up with new kits for goop,” said Seedling founder Phoebe Hayman. “Their philosophy of sharing life’s positives and helping readers feel inspired is a perfect fit for our mission to create imaginative, challenging activities that help grow young minds.”

Founded by Gwyneth Paltrow in the fall of 2008, the weekly goop issue is read in over 120 countries, sharing the goop edit on lifestyle tips including cooking, travel, fashion, wellness and culture and provides an exclusive first view of goop’s limited-edition collaborations with their favourite brands.

Congratulations to Phoebe and the team on this great collaboration. Check out the Seedling for goop collection now at

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