Journey from small designer to hottest swimwear brand

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Let us introduce you to, 2016 young designer of the year at the Sunshine Coast fashion festival and brand new exhibitor to Life Instyle – Indrah Swimwear.

When we heard Jessica’s story we just had to share her triumphs with you all. We can not wait for Indrah Swimwear to show all of our visitors their incredible and award winning collection. The Sunshine Coast loves them so much they can not keep them out of their newspapers.


Indrah Swimwear Life Instyle

Hey Fellow Life Instylers!

My name is Jessica Munroe and I am the owner and designer at Indrah Swimwear. I will be showing at First Instyle Sydney next month and wanted to let you know Indrah Swimwear‘s current achievements and how we came about since launching in Summer 2015/16.

I debuted the collection with the Sunshine Coast Fashion Festival in October 2016 and won the Young Designer of the Year category!!! This was a huge achievement and I was absolutely ecstatic to be recognised by my peers and amongst so many other talented designers.

I completed a business degree in late 2014 and decided to proactively pursue my dream of starting my own swim label. I have always been a creative, coastal dweller and had drawn up many designs and ideas before taking off on a flight to Bali to find a manufacturer. This journey has taught me to believe in seizing the moment, the power of timing and proactively pursuing what you want to become reality.

Indrah Swimwear Life Instyle

I stayed at the Haven Resort in Seminyak. On the first morning when I was having breakfast, I was questioning the waiter on whether the table water was ok to drink. The lady behind me spoke up and said it was ok, she had stayed here many times before. Looking at where she was sitting I noticed material swatches and designs spread out on her table. I asked her what she was doing here in Bali and she responded that she was the owner and designer a very successful children’s boutique clothing company who also suggested I take part in Life Instyle. I told her I was a swimwear designer looking for a manufacturer and she happily organised for one of her scooter drivers to take me along with her to all the places where she sourced her fabrics and had her clothes manufactured. I was so grateful for her insight and guidance and I found my manufacturer that day, submitted my designs and the rest is history as they say.

I have been getting such positive responses and feedback to the designs and quality of the swimwear and I can’t wait for you all to see them for yourself at First Instyle in Sydney.

Indrah Swimwear Life Instyle


Follow @indrahswimwear

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