I can’t begin to tell you how excited I am to finally announce our collaboration with styling duo, Jane Frosh & Lucy Weight of style house, Cool Edie’s!
That’s right, these talented ladies will be helping us launch, Style Lab, a new interactive concept unveiled at our upcoming February show. Style Lab will explore the elements of style and creativity through a series of changing scenes, designed and created live each morning by the talented and industry recognised Frosh and Weight. Each morning, visitors will witness the creation of a real life photographic studio set, using exhibitor products and industry trends to build and grow a concept on the spot. The finished product will be left for visitors to admire until the next morning, when the slate will be wiped clean and a new concept will emerge.
Come see the ladies in action at Life Instyle!