Hello fellow Life In Stylers! This week is our last post on our mini series on Snapchat. We’ve covered the basics, looked at the difference between content for Snapchat versus Instagram and shared brands who are nailing it. So, now’s the time to explore how you can use Snapchat for your business, how to measure success and whether you should be jumping on board the Snapchat train.
How to use Snapchat for your business
There are so many ways you can use Snapchat to create content that connects with your target audience and speaks to who you are. Snapchat is like any other social media platform – it’s a process of choosing courage over comfort to find your kin and show them who you are. Keep that in mind when you’re considering creating content for the themes below.
Share exciting news
Snapchat is the perfect place to share exciting news including launching a new product, collection or collaboration. Use video to show your audience what your new product or range looks and feels like. Give them more than what they could get from a photo. Build your Snapchat following by exclusively sharing exciting news or launches on the platform before anywhere else so that your audience feels special.
Because of the ease of creating and sharing video content, Snapchat is a great tool for sharing snippets of interviews or behind the scenes conversation with someone special. It might be a little insight into an employee on your team, or a designer talking through the inspiration behind their designs or someone you’ve collaborated with talking about why they wanted to be involved. Interviews are value driven and engaging content for your audience.
Behind the scenes
Snapchat is ideal for gorgeous behind the scenes content. Create stories sharing photos and videos from photoshoots and events. Allow your audience a glimpse into the hard work that goes into doing what you do. Don’t feel like you need to hide behind a glossy front. Focus instead on being real and authentic. Share the real stuff. Share what’s on your mind. Create real connection. That’s where the good stuff lies.
One method to drive customers to convert is by using Snapchat to deliver promotions. Australian brand Oak Milk used Snapchat to encourage customers to purchase one of their drinks by offering a one second coupon for a free Oak Milk which users had to screenshot to redeem. Read more here.
Another promotion might involve the customer going into store to show the story in order to redeem an exclusive offer. This means they would need to go into store within 24 hours (before the story disappeared). You’d be able to measure this campaign through number of transactions or mentions in store.
How can you measure success?
It’s difficult to measure success on a mobile only social media platform, but there are some things you should be looking at. With all social media, a new platform means you’ll be building a community and contributing to authentic and engaging brand storytelling. It also means that the more you post, the more ‘top of mind’ you’ll become, which means customer will think of you when looking to purchase.
Like with any other platform, engagement is key. Which means instead of focusing on the total number of follows you have, look instead to the number of people watching your Snapchat stories.
To do this, head to your stories page and click on the three dots at the top right of your story. From here you can click on the individual story and see how many people starting watching it (a number next to an eye symbol) and, if you had multiple snaps in the one story, you can also view the number of people who watched the last frame. This is super handy because you can understand what your completion rate is versus your open rate – the percentage of people who viewed the entire story versus those who started and then dropped out. This will tell you how engaged your followers are!
Should you be on Snapchat?
If you’re looking to target a younger demographic (i.e. under 30) then Snapchat could be a useful platform for you, but only if you’ve nailed Facebook and Instagram first. If you feel you’ve got Facebook and Instagram in the bag, then go for it. Follow other brands to see how they’re using it, play around with videos and stories and promote your new Snapchat presence through your other social media channels and in emails.
Are you on Snapchat? How are you using Snapchat for your business? I would love to know! Comment below and let me know how you’re going. Or, send me a snap! @of_kin
Did you like this post? You can catch Kylie at Training Wheels, a one day work shop designed to give you an insight into the wide world of wholesale business and exhibiting at Life Instyle.
Calling possibilitarians from across the globe! We invite you to take a leap this leap year and join us for an productivity and planning ecourse to program your business GPS for 2016.
Our newest ecourse, The Time, is a creative and interactive 6 week (or self paced) ecourse for curious and entrepreneurial types, exploring your business goals, getting to what is essential, planning tools, dealing with stress and overwhelm, and becoming the master of your time and energy with a good dose of self care. It’s like a day spa for your business brain!
Suss it out
Want to hear us talking about what you’ll experience in the course and get a taste of what it’s like working with us? Listen here.
The Time workshop was invaluable. You are guided through business and wellbeing topics with exercises along the way to help you articulate for yourself where you’d like to take your business and what you would like to achieve. – Anne
This workshop came at a critical time for me – it enabled me to get the space I needed to focus not just on my business, but also on making the most of my life. Thank you! – Elise Heslop, Director, Plyroom
A truly fresh and innovative day giving me some space to breathe and get clarity on my business and personal goals. I feel motivated and eager to get back to it and be productive. – Fiona Savaris Owner, Acorn Kids
Kylie and Bin are both so lovely. They emphasised simplicity, mindfulness and self awareness, along with tapping into feelings and beliefs, planning for the next few months and prioritising tasks – which was all a great reminder for me. – Nhung Vo Founder, The Sunday
The Time workshop was a magnificent combo of personal development and business planning & development. Who we are is such a critical part of what our business is and how we operate, so this workshop really helped me connect these. – Emma Diffen Peritus Communications