Julie Mathers – Founder, Flora & Fauna
3.00pm – 4.00pm
You’ve got an idea and you’ve built, or in the process of, building a website, but what now? Julie shares her tips on taking the next step to getting your brand and products out there and getting your website front and centre.
Julie is a passionate retailer and the Founder of Flora & Fauna; Australia’s largest, and growing, vegan beauty boutique.
Flora & Fauna launched in November 2014 and is a privately funded start up that aims to make a difference to how consumers shop by offering beautiful, effective and innovative ethical alternatives to products we use every day. The entire focus of Flora & Fauna is around the customer and Julie makes sure they are at the centre of all decisions, even buying decisions. Build quality customers to be your advocates and you’ll reap the rewards is Julie’s vision. So far it’s working.
Julie has worked in retail for 24 years in stores, online & digital, merchandising through to consultancy, private equity and non-exec directorships across a variety of retailers. She has worked in the UK, Europe, Japan and in Australia for the last 7 years. Her passion, and love, is retail and the customer, always!
Julie’s other loves are running, skiing, nature, animals and being outside so owning a pet pig and living in the bush fits all this perfectly. Julie runs marathons for a break!