Wednesday Wisdom- Are you reading this?

I know that whenever I am on the way to purchasing or signing up for something online and all that stands between me and my final product is a reading of the t’s and c’s well, lets just say that I am always quick to agree! 

By request, we are bringing to you more and more of the latest in business news and advice to hopefully help assist you in day to day operations. What follows are some excerpts from an article by our brilliant friends over at Australian Businesswomen’s Network  on ‘what you miss when you skip reading the terms and conditions.’

  1. Who owns the content on the site/service
  2. How content you upload or create on the service/site can be used
  3. What the service provider/site owner can do with your information
  4. What the rules are for using the service/site

Common Fine Print:

  • Most common in the fine print is a “Grant of License to Your Content” clause.

This essentially gives the service provider the right to use anything you place on their site; in any way they choose – including the right to identify you by name and through photos and video.

  • A clause that gives them a free partnership with you forever.

Whilst this looks like the one above, by allowing them to become your partner, you grant the service provider(s) a license to use your content anyway they see fit for free AND you grant them the right to let others use your content as well.

  • Terms and Conditions also tend to include clear legal responsibilities for when you use their services.

This is where the fine print covers the behaviour, morals and ethics of the service and the expectations of how you’ll behave while using the service.

  • Facebook’s fine-print for a business page

When it comes to using their sites, Facebook is pretty upfront and diligent with their rules – which are not written in fine print. Facebook is also legendary for how often they change their rules. (Actually since originally drafting this article, the rules for a Facebook business page’s cover photo have changed again – the 3rd change since the new format late 2012. So its easy to be innocently breaking the rules.)   

Facebook’s new policy for pages’ cover photos eliminate rules against calls to action, contact info or references to price or purchase information, but the policy still maintains the 20 percent limit for text overlay.

Important to Know!

“We may have some comfort because we think our business is too small for Facebook to see; however, I have worked with business owners who had their business page removed for not complying and I can tell you its not easy getting it back. You need to plead a fairly strong case of why (since you pressed ACCEPT, ignorance is not a reason), and ask for forgiveness. Sadly, when Facebook does restore your page, your likes and content are not restored, so your hard work in building those relationships (followers) is gone.”

For the full breakdown read the rest of the article here.
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