Why We Love Facebook Reactions


Hands up who’s been using the new Facebook reaction buttons? I’m loving these new additions for Facebook, not only because they’re fun and cute, but because they show us the kind of content we crave. The reactions give us an insight into the way humans connect and that understanding helps us choose courage and craft content that engages.


Facebook recently introduced five new reaction buttons in addition to the original ‘like’ button. The five new reactions are love, wow, haha, sad and angry. In the form of animated emojis, you can choose to react with one of these new emotions by holding and pressing on the like button on your mobile or hovering over it on desktop.


Facebook’s six reactions including the original ‘like’ button (thumbs up) and the five new additions. Image from Facebook.


After testing numerous combinations of emojis and diving into stats around which stickers people use, Facebook discovered that the most popular reaction used was love. I wasn’t too surprised at that but I was happy to hear it. We’re built to love and the ability to connect with other humans and share love and inspiration is one of the most important and awesome benefits of social media.

From here, Facebook tested other reactions and ended up with five new additions that best expressed the emotions and responses that Facebook users share and react with. Above all, they needed to be universal because Facebook’s users span the globe. No matter who you are, what language you speak and where you live in the world, these emoji reactions transcend boundaries and show love, surprise, delight, sadness and anger in easy-to-understand facial expression.

Facebook then went one step further – instead of keeping them static, they made the emojis animated, which expressed the user’s intent even further and contributed to greater engagement and stronger connection. What’s not to love?

Screen Shot 2016-04-11 at 10.31.24 AM

To use the new reactions, press down on the like button on your mobile or hover over it on your desktop, then choose the reaction that fits.


While these reactions have been a long time coming for Facebook, we’re so glad they’ve arrived. This is the content we crave – the kind of content that inspires love, laughter, surprise, delight and empathy through sadness or anger. The kind of content that provokes a response. They are quick, fun, playful and easy to use. They’re emotions we express on a daily basis and so easily form part of our communication on social media.

To create content that engages means creating content that inspires people to interact with it. That means opening yourself up to vulnerability, choosing courage and creating content that connects with people through those emotions – love, sadness, surprise or shock, anger and laughter. If you consider these reactions when you’re crafting your content, you’re already one step closer to increasing engagement, growing your audience and, more importantly, creating content that matters and starting conversations that speak to who you are and what you believe in. So, the next time you’re creating content, ask yourself, does it stimulate one of these reactions? Does it inspire connection?

What do you think of the Facebook reactions? Have you been using them and has it changed the way you’ve been thinking about content? What’s your favourite reaction?

Kylie, xx

Related Posts:
Get to know Facebook Insights
Facebook: Content First
Challenge: Courageous Social Content
Courageous Content: What Can I Blog About?


The Time eCourse by Kylie Lewis Of Kin planning productivity possibilitiesNow. Is. The. Time.

Enrolments now open
Class starts 15 April 2016


Calling possibilitarians from across the globe! We invite you to take a leap this leap year and join us for an productivity and planning ecourse to program your business GPS for 2016.

Our newest ecourse, The Time, is a creative and interactive 6 week (or self paced) ecourse for curious and entrepreneurial types, exploring your business goals, getting to what is essential, planning tools, dealing with stress and overwhelm, and becoming the master of your time and energy with a good dose of self care. It’s like a day spa for your business brain!

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Want to hear us talking about what you’ll experience in the course and get a taste of what it’s like working with us?  Listen here.

Kin Stories

The Time workshop was invaluable. You are guided through business and wellbeing topics with exercises along the way to help you articulate for yourself where you’d like to take your business and what you would like to achieve. – Anne

This workshop came at a critical time for me – it enabled me to get the space I needed to focus not just on my business, but also on making the most of my life. Thank you! – Elise Heslop, Director, Plyroom

A truly fresh and innovative day giving me some space to breathe and get clarity on my business and personal goals. I feel motivated and eager to get back to it and be productive. – Fiona Savaris Owner, Acorn Kids

Kylie and Bin are both so lovely. They emphasised simplicity, mindfulness and self awareness, along with tapping into feelings and beliefs, planning for the next few months and prioritising tasks – which was all a great reminder for me. – Nhung Vo Founder, The Sunday

The Time workshop was a magnificent combo of personal development and business planning & development. Who we are is such a critical part of what our business is and how we operate, so this workshop really helped me connect these. – Emma Diffen Peritus Communications


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